2024-03-01
Apirak Bumyut, Sasithorn Thanapop, Ni Made Utami Dwipayanti
Community-based tourism (CBT) in Thailand faces challenges in adapting to COVID-19
prevention measures. This study evaluates levels of knowledge, practice, and compliance of entrepreneurs in managing CBT under SHA standards. The findings reveal a gap between knowledge and practice, with financial limitations being a major barrier. Various strategies such as partnerships and resource support are recommended.